Project case
Store window advertising for BOLON Eyewear, Shenzhen
Store windows are where eyewear retailers show their brand, promote products and draw in shoppers. Window graphics change with new launches, seasonal promotions and campaigns, so the material must be easy to install, easy to reposition and leave no residue on removal. WALLIZARD® WL-PET115U1C9 clear PET was used for this BOLON Eyewear store window.
- Location:
- Longgang Eyewear City, Shenzhen, China
- Date:
- January 2024
- Application:
- Store window advertising and brand promotion
- Product:
- WALLIZARD® WL-PET115U1C9
Customer needs and pain points
- Complex application: large glass graphics with conventional adhesive films are prone to bubbles and wrinkles, and need skilled installers.
- Inflexible positioning: once bonded, adhesive films are hard to adjust, adding difficulty and material waste.
- Residue after removal: ordinary adhesive films can leave residue on the glass after a period of use, needing extra cleaning.
- Higher upkeep: frequent campaign changes add labour, time and cleaning costs.
The solution: WALLIZARD® WL-PET115U1C9
- 115 μm clear PET film with a clear glossy surface suited to glass windows, for Latex, UV digital, offset and toner printing.
- Dot-pattern removable adhesive with micro-cling and air-channel technology for bubble-free application.
- Dry apply with no water; repositionable and reusable.
- No residue after long-term use, and no damage to the applied surface.
How it met the need
- Dry application: applied without water, with fewer bubbles than conventional adhesive films.
- Flexible positioning: graphics can be repositioned during installation, reducing waste from misalignment.
- Clean removal protects the glass: no secondary cleaning when graphics change, and no damage to the surface.
- Print compatibility: flexible material choice for brand campaigns, product launches and promotions.
Installation notes
- This window was installed as tiled panels, not as a single full-size sheet.
- WALLIZARD® is dry-apply only and must never be wet-applied with water.
- Large single sheets are hard for non-professionals to apply alone and wrinkle easily, so a full-size single-sheet installation by non-professionals is not recommended.
- Professional installers usually wet-apply; switching to dry application slows them down, so the material should not simply follow a standard wet-application workflow.
- For larger displays, plan sensible panel sizes and tiling, and have experienced installers apply it dry.
Value for the customer
- Higher efficiency: micro-cling and air channels reduce bubbles.
- Flexible adjustment: repositioning and reuse reduce installation errors and waste.
- Easy changeovers: no residue on removal, so no glass-cleaning cost.
- Surface protection: removal does not damage the glass, keeping the window clean.
Other applications
- Shop window advertising and retail promotions; café and restaurant branding; mall display cases and product displays.
- Interior decoration; fashion and sports advertising; commercial signage.
- Applying surfaces: smooth glass, smooth metal panels, smooth acrylic boards and other clean, smooth surfaces.
Summary
- From no-water installation to repositioning and clean removal after long-term use, WALLIZARD® reduced the upkeep of window graphics. For eyewear and clothing stores, cafés, restaurants and other retailers, it makes glass windows a more flexible space for brand promotion while lowering the labour and cleaning costs of each changeover.